not your middle school mousse
meet: hair-foam, the next generation styler you've ben waiting for. A BREAD reinvention of a classic, hair-foam is a one-step styler for every curl. Expect ultra soft, cloud like definition without the crunch, breakage or crisp of other mousses. Instead, hair-foam has a better-for-you formula with reparative properties to give you pliable, bouncy and defined curls, while caring for your hair as you wear. hair-foam is available for purchase now, on Sephora.com, our site, and select Sephora stores nationwide.
hair-foam: key benefits
hair-foam was formulated specifically to solve for the crunch, stick and damage that we remember from *those* middle-school mousses. Instead of static, heavy curls, hair-foam works to hold styles & define while smoothing frizz. hair-foam glides on glides on creamy, but dries airy and weightless, for hyper swishable curls with cloud-like softness.
Creating a better-for-you formula was crucial, so that you can confidently layer and use liberally without fear of damage. hair-foam does just that, with a fragrance free formula, that repairs breakage over time.
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hair-foam: key ingredients
Like all things BREAD, we wanted a formula that was clean, vegan, and would support hair health over time. hair-foam gives more than just a hold - it also treats damaged keratin fibers, strengthens broken disulfide link sin the hair shaft, and increases the humidity resistance of your hair.
- Biomimetic Silk Proteins: known to seal in hydration and strengthen hair.
- Vegan Keratin: known to increase curl elasticity and shine, it helps add a gloss to your curls once set.
- TeraBond™: a clean and vegan bond builder technology, that repairs damage from within.
- Amino Acids: helps protect from environmental aggressors, and defend hair from damage caused by excessive brushing or styling.
how-to hair-foam
One styler for many looks, hair-foam can be used in a one-product routine (wash-n-foam), as a style extender, voluminzer, and more.
For Wash-n-Foam:
- Apply to clean, damp, or wet conditioned hair in sections to lock in definition.
- Use alone or over hair cream to amp up softness.
- Diffuse to lock in the curl, then once dry, finish with a touch of hair oil for super shine.
To Refresh:
- Spritz hair with a little water.
- Stroke hair foam onto areas that have lost definition or volume since wash day.
- Follow up with hair gel for a stronger hold.
For Braids/Braid-Outs/Twist-Outs:
- Apply generously to damp, detangled hair, layering over hair cream and/or under gel for ultimate hold.
- Allow to fully dry in chosen style.
- Undo with hair-oiled hands to lock in the pattern while gently fluffing up.
