✨40+ beauty awards✨✨always clean, vegan + cruelty-free✨✨free shipping on orders of $50+✨✨40+ beauty awards✨✨always clean, vegan + cruelty-free✨✨free shipping on orders of $50+✨✨40+ beauty awards✨✨always clean, vegan + cruelty-free✨✨free shipping on orders of $50+✨✨40+ beauty awards✨✨always clean, vegan + cruelty-free✨✨free shipping on orders of $50+✨✨40+ beauty awards✨✨always clean, vegan + cruelty-free✨✨free shipping on orders of $50+✨

get the routine

Get The Routine
Get The Routine
  • hair-gel

    hair-gel

    hair-gel

    $26
    botanical styling gel

    $26
    $26
  • hair-cream

    hair-cream

    hair-cream

    $16
    3-in-1 curl cream

    From $16
    From $16
  • hair-oil

    hair-oil

    hair-oil

    $14
    multi-use styling gloss

    From $14
    From $14
  • baby bread-puff

    baby bread-puff

    baby bread-puff

    $16
    mini vegan satin scrunchies

    $16
    $16
1 4

hair care should be fun.

BREAD is here for the essentials, the must-haves. We make products that are effective, fun, and time-saving - so you spend less time doing your hair, more time doing anything else.

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welcome to BREAD

Our founder Maeva grew up in her Mum's hair-salon in the 90s, where she ingratiated herself in the world of curly and textured hair.

Fast forward a couple years, Maeva was looking for haircare products that were effective, clean and cute. She wasn't quite sure she found what she wanted. So, she started BREAD.

About Us
40+ beauty awards

now trending

hair care basics for every hair type

No more guessing. BREAD makes high-quality, ingredient driven haircare basics that work for everyone. Whether you’re coily, curly, wavy, or straight, BREAD gets your hair wherever you want it to be.

Shop By Hair Type
Coily

Coily
Curly

Curly
Wavy

Wavy
Straight

Straight
All Types

All Types

best sellers

  • hair-milk

    hair-milk

    hair-milk

    $26
    does-it- all leave-in conditioner

    $26
    $26
  • hair-cream

    hair-cream

    hair-cream

    $16
    3-in-1 curl cream

    From $16
    From $16
  • hair-foam

    hair-foam

    hair-foam

    $26
    soft-touch styling mousse

    $26
    $26
  • hair-gel

    hair-gel

    hair-gel

    $26
    botanical styling gel

    $26
    $26
  • hair-oil

    hair-oil

    hair-oil

    $14
    multi-use styling gloss

    From $14
    From $14
  • clear-wash

    clear-wash

    Sold out

    clear-wash

    $24
    clarifying shampoo

    $24
    $24
    Sold out
  • baby-soft

    baby-soft

    baby-soft

    $24
    detangling conditioner

    $24
    $24
  • Award Winner
    hair-wash

    hair-wash

    hair-wash

    $12
    ultra-hydrating shampoo

    From $12
    From $12
1 8
Hand holding baby-soft and clear-wash products.

build your hairdrobe

shop wash day, treatments and stylers together to build a complete haircare routine.

Shop Sets