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hair care basics for every hair type

No more guessing. BREAD makes high-quality, ingredient driven haircare basics that work for everyone. Whether you’re coily, curly, wavy, or straight, BREAD gets your hair wherever you want it to be.

Shop By Hair Type
Coily

Coily
Curly

Curly
Wavy

Wavy
Straight

Straight
All Types

All Types

hair care should be fun.

BREAD is here for the essentials, the must-haves. We make products that are effective, fun, and time-saving - so you spend less time doing your hair, more time doing anything else.

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now trending

best sellers

  • hair-milk

    hair-milk

    Sold out

    hair-milk

    $26
    does-it- all leave-in conditioner

    $26
    $26
    Sold out
  • hair-cream

    hair-cream

    Sold out

    hair-cream

    $16
    3-in-1 curl cream

    From $16
    From $16
    Sold out
  • hair-foam

    hair-foam

    Sold out

    hair-foam

    $26
    soft-touch styling mousse

    $26
    $26
    Sold out
  • hair-gel

    hair-gel

    Sold out

    hair-gel

    $26
    botanical styling gel

    $26
    $26
    Sold out
  • hair-oil

    hair-oil

    Sold out

    hair-oil

    $14
    multi-use styling gloss

    From $14
    From $14
    Sold out
  • clear-wash

    clear-wash

    clear-wash

    $24
    clarifying shampoo

    $24
    $24
  • baby-soft

    baby-soft

    Sold out

    baby-soft

    $24
    detangling conditioner

    $24
    $24
    Sold out
  • Award Winner
    hair-wash

    hair-wash

    hair-wash

    $12
    ultra-hydrating shampoo

    From $12
    From $12
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Hand holding baby-soft and clear-wash products.

build your hairdrobe

shop wash day, treatments and stylers together to build a complete haircare routine.

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