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shop the cereal-set

Get a full-size hair-wash & hair-mask, plus the limited edition BREAD cereal box. For an extremely limited time only, while stocks last.

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the best smelling haircare

  • hair-oil

    hair-oil

    hair-oil

    $14
    multi-use styling gloss

    From $14
    From $14
  • Award Winner
    hair-wash

    hair-wash

    hair-wash

    $12
    ultra-hydrating shampoo

    From $12
    From $12
  • hair-mask

    hair-mask

    hair-mask

    $14
    intensive moisture mask

    From $14
    From $14
  • hair-milk

    hair-milk

    hair-milk

    $26
    does-it- all leave-in conditioner

    $26
    $26
  • t-shirt towel

    t-shirt towel

    t-shirt towel

    $38
    cotton + bamboo hair-towel

    $38
    $38
  • clear-wash

    clear-wash

    Sold out

    clear-wash

    $24
    clarifying shampoo

    $24
    $24
    Sold out
  • breakfast-set

    breakfast-set

    Sale

    breakfast-set

    $50
    $72
    full size hair-wash + hair-mask +hair-oil

    $50
    $72 $50
    Sale
  • hair-gel mini

    hair-gel mini

    hair-gel mini

    $16
    $16
    $16
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hair care basics for every hair type

No more guessing. BREAD makes high-quality, ingredient driven haircare basics that work for everyone. Whether you’re coily, curly, wavy, or straight, BREAD gets your hair wherever you want it to be.

Shop By Hair Type
Coily

Coily
Curly

Curly
Wavy

Wavy
Straight

Straight
All Types

All Types

hair care should be fun.

BREAD is here for the essentials, the must-haves. We make products that are effective, fun, and time-saving - so you spend less time doing your hair, more time doing anything else.

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